THE SLOGAN SELLS IT

What do presidential campaigns and the Christmas shopping season have in common? They both keep starting earlier and earlier.

Like it or not, the 2020 presidential campaign is underway. Political marketing types are busy devising slogans for their candidates. Which makes this a good time to look back at how slogans have evolved over the years. Long before there were car bumpers to attach stickers to, politicians were coming up with phrases designed to win votes. Some worked, some didn’t. See for yourself in this stroll down Political Memory Lane. Continue reading →